Home > Credentials > Thought Papers > Mall Mechanics - An Approach to Mall Development
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(c) Atul Vaid 2005, 2006, 2007
Summary: Shopping Malls may emerge as the next form of retail evolution in India. But not unless a more
integrated approach to mall development is followed. Developers, shoppers and retailers all struggle to find
quality retail space and an enthralling visit experience. What is lacking is development of a nuts and bolts
approach to retail development, and an appreciation of the requirements of the mall format. This short paper
outlines some of the key problems and possible approach to mall development for both retailers and mall
developers.

Keywords: India, retail development, mall development, retailing
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