Growth Strategy
During growth strategy engagements clients often ask for help to define a ‘path’, demanding a ‘business strategy’ or ‘business plan’ or ‘strategic plan’.
Regardless of what they call it, we get it! What they mean is that they are serious about growing their organization, and want to take thoughtful decisions about their organization’s future.
What they require is a framework, written, discussed and agreed; that captures the vision and aspirations of the owners and/or leaders, examines what they know about their markets, products, competitors and competencies; and suggests a way forward to achieve their ambitions.
We therefore call this a Growth Strategy or a Growth Plan, and our approach combines the best elements of business planning and strategic planning into one comprehensive framework, which you can review below.
Approach
Deliverables
- Analysis of the organization’s external and internal environment
- Decisioning whether it needs to refresh its mission and objectives.
- Strategic Levers to be addressed by the whole organization and by individual business lines to achieve ambitions
- Growth Strategies around the 3 key dimensions of growth – offerings, geographies, and customer segments. Organic and inorganic routes to growth.
- Business Model with corporate and/or business strategies, with the supporting rationale for each.
- Business Plans downstream from the strategic plan, with functional-level plans and detailed financial projections.
Benefits
- Cross-organization Buy-in for change
- Understanding how to use key Strategic Levers to optimize the mix of offerings, geographies, and customer segments.
- Clear understanding of actions and initiatives to be undertaken at corporate, SBU and functional levels
- A Change Road-map with key aspects such as Board and Leadership governance processes for change implementation.