Perspective

Industrial products are characterized by large volumes, commoditization, capital intensive plants, sold to industrial and processing customers and distinguished by a very high degree of price elasticity. Industrial companies are facing new pressures and find it increasingly difficult to squeeze out a competitive edge that provides adequate returns from their existing business models. The shift of focus is generally towards niche large-margin products typically made for specific customers.

Global consolidation is also beginning to have an effect on the Indian market, which is both extremely competitive and highly fragmented. It is also characterized by lower affordability and emphasis on basic manufactures. Companies would have to increasingly enhance their marketing and retailing capability in addition to developing brands and proprietary products to ensure long-term growth and profitability in this sector.

Industrial products are also characterized by relatively low investment demand and under-capacity or over-capacity cycles. It is inextricably linked to the infrastructure projects being set up in the country. As a result the fortunes of companies in this sector are directly linked to the general state of economy, with a less than modest rate of economic growth resulting in a downward spiral in growth and profitability.

I have in-depth understanding of the dynamics of this sector, and intensive experience with a number of companies in core industrial products such as:

• Steel & Cement
• Power Equipment – Power Transformers, Power Cables, LV Switchgear, Meters and SCADA systems
• Telecom Equipment – Telecom cables
• Chemical sector – Bulk Pharma, Leather and Textile Dyes & Chemicals, Essential Oils
• Ceramic Sanitaryware
• Office Furniture and Office partitioning systems
• Auto ancillaries
• Logistics

Sample Experience

Diversification Study for a large Indian manufacturer of heavy electrical products | Download>>

Strategy Review for a multinational dyes and chemicals manufacturer | Download>>

Strategic Assessment of the Indian Temperature-Controlled Logistics (TCL) Market | Download>>

Corporate Plan creation for a producer of ceramic building products | Download>>

Business Strategy and Corporate Transformation exercises for India’s largest and oldest automobile ancillaries manufacturer | Download>>

Strategic Transformation for the Electrical SBU of one of India’s largest conglomerates | Download>>

Multi-Country Market Assessment of the PSA Tapes industry in China, Thailand, Malaysia and Indonesia for a Japanese logistics/manufacturing major | Download>>

Financial feasibility assessment for LPG bottles distribution business in Oman | Download>>

Business Case Development for a large investment company investing in Oleoresin Extraction project in Oman | Download>>

Slag Cement Usage Market Assessment in India | Download>>

Cold-Rolled Steel Demand forecasting | Download>>

India Telecom Equipment Market Assessment for a Japanese Telco | Download>>