ABOUT ATUL VAID

The consultant who’s been on both sides of the table

Independent strategy consultant after 25+ years at PwC, KPMG, Accenture, and GE — I delivered strategy engagements across India, the UK, the Middle East, and beyond. I’ve sat in boardrooms, run workshops, built business plans from scratch, and helped organisations navigate some of the hardest decisions they’ve ever faced.

Then I went independent. Deliberately. Not because I had to — because I saw a gap. Growing businesses, ambitious SMEs, and mission-driven nonprofits were being left out. I built my practice to sit exactly in that space.

Based in the National Capital Region (Delhi/Gurgaon) I also work out of the western and southern hubs of Mumbai, Bangalore, and Hyderabad.

BACKGROUND

25+ years. Six industries. Three continents.

• Senior consulting roles at PwC, KPMG, Accenture, and GE
• Client engagements across Consumer Goods, B2B, Government, Education, Nonprofits, and Real Estate
• Delivered work for organisations including AIF and Oxfam
• Projects spanning India, UK, USA, and the Middle East
• Clients ranging from startups to large corporates to government bodies

WHY IT MATTERS

Global-quality strategy. Without the global-firm price tag.

The firms I worked with charge what they charge for a reason — the methodology is rigorous, the experience is deep, and the outputs are high quality. I bring all of that. What I’ve removed is everything else: the overhead, the junior consultants on your account, the layers of management, the inflated proposals.

What you get instead is direct access to a senior consultant who has done this work at the highest level — applied personally to your business, at rates that make sense for an SME.

✦ Senior consultant on your account every single day
✦ No juniors, no hand-offs, no inflated overhead
✦ Rates that work for SMEs, growth businesses, nonprofits

HOW I THINK ABOUT STRATEGY

A 4-layer framework. Built from 25 years of practice.

Strategy without execution is just a document. I work across four connected layers to make sure what we build actually gets implemented.

Foundation
Vision, Mission & Goals
Where does the organisation want to go, and why? Getting this right is the starting point for everything else. Without clarity here, every subsequent decision is built on sand.

STRATEGY
Direction & Competitive Advantage
What’s the plan to get there? Business strategy, growth levers, market positioning, competitive advantage. This is where the hard thinking happens — and where most consultants stop.

BUSINESS MODEL
Structure, Processes & Commercial Model
How does the organisation actually operate to deliver the strategy? Structure, processes, capabilities, and the commercial model that makes it all financially viable.

IMPLEMENTATION
Roadmap, Governance & Change
The functional plans that turn strategy into action. Roadmap, governance, change management. Most consultants stop at Layer 2. I don’t.

HOW I WORK TODAY

Senior experience. AI-accelerated delivery.

I use AI tools throughout my engagements — for faster research, deeper market analysis, scenario modelling, and sharper document outputs. This isn’t a gimmick. It means I can deliver the quality of a large consulting team at the speed and cost of an independent consultant.

🔍 AI-powered market research
Rapid synthesis of industry data, competitor intelligence, and market signals — in days, not weeks.

📊 Scenario modelling
Multiple strategic scenarios mapped and stress-tested — not just one plan.

⚡ Faster deliverables
High-quality outputs in less time — without paying for a team you never meet.