A second-generation Mumbai-based transformer manufacturer was facing an increasingly difficult position — outgunned by larger Indian and international competitors on design innovation and purchasing economics. Lengthy tender cycles and slow payment from State Electricity Boards were eroding margins.

Rather than doubling down on a weakening position, leadership chose to assess adjacent opportunities in the electrical sector. The engagement mapped the sector, assessed capabilities against each opportunity, developed business cases for the most promising matches, and stress-tested them across demand scenarios.

Outcome

Prioritised diversification roadmap and transition plan — moving the business from a single vulnerable product line to a portfolio of opportunities matched to existing strengths.

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