Atul Vaid
✦ AI-Augmented
What I Do

Strategy across the full business lifecycle.

Whether you're setting direction, pushing for growth, or navigating change — I work across six interconnected service areas. All engagements are delivered personally by me, not a team of juniors.

Six service areas
01 Strategic Planning
02 Business Planning
03 Growth Strategy
04 Market Entry
05 Organisation Assessment
06 Change Management
01 / 06
Strategic Planning

See the full picture.
Set the right direction.

Most businesses are so focused on day-to-day operations that strategic thinking gets pushed aside. I create the space and the structure to step back, assess where you really are, and decide where you need to go — with clarity and with the whole leadership team aligned.

In practice
For a leading Indian consumer goods conglomerate struggling with stalled growth across multiple product lines, developed an integrated business strategy covering competitive positioning, portfolio prioritisation, and functional improvement plans — delivered with full leadership alignment on direction.
What this covers
Macro-environment and competitive landscape analysis
Internal capability and performance assessment
Strategic options development and prioritisation
Strategy statements with leadership consensus
Functional implications and implementation roadmap
Best for
Businesses at a strategic crossroads
Leadership teams misaligned on direction
Organisations preparing for a new phase of growth
02 / 06
Business Planning

Turn ambition into
a plan that works.

Most business plans fail not because the idea is wrong but because the plan is incomplete, unrealistic, or not built for the audience it needs to convince. I build plans that are rigorous enough to attract investment and practical enough to actually guide execution.

In practice
For a South India-based automobile ancillary manufacturer facing competitive pressure and falling market share, developed a full business plan covering product mix, pricing, dealer strategy, and a restructured sales organisation — providing a clear path to recovering profitability.
What this covers
Vision, mission, and strategic objectives
Market analysis and competitive landscape
Revenue model and financial projections
Operational roadmap
Risk assessment
Best for
Businesses seeking investment or funding
Founders building their first formal strategy
Established businesses resetting direction
03 / 06
Growth Strategy

Find your next
engine of growth.

Stalled revenue. Flattening markets. Competitors eating share. Growth challenges are rarely just sales problems — they're strategy problems. I help you diagnose what's actually holding growth back and build a clear, prioritised plan to move forward.

In practice
For a Mumbai-based transformer manufacturer losing ground to larger competitors, assessed the wider electrical sector and identified new product opportunities aligned to existing capabilities — delivering a prioritised diversification roadmap and transition plan.
What this covers
Growth diagnostic and root cause analysis
Market sizing and opportunity mapping
Organic and inorganic growth options including diversification
Prioritisation and business case development
12-month growth roadmap
Best for
Businesses with plateauing revenue
Leadership teams disagreeing on where growth will come from
Companies preparing for expansion or diversification
04 / 06
Market Entry

Enter new markets with
confidence, not guesswork.

New market entry is high stakes. The cost of getting it wrong — wasted investment, damaged relationships, missed timing — is significant. I bring a structured, evidence-based approach that reduces risk and improves the odds of a successful launch.

In practice
For a large Omani trading organisation entering the bottled water market, conducted consumer and trade research, designed the channel architecture, and built a full business case covering pricing sensitivity, market share scenarios, and long-term return projections.
What this covers
Market attractiveness and feasibility assessment
Customer segmentation and demand analysis
Competitive landscape
Entry mode options — organic, partnership, acquisition
Channel architecture and go-to-market plan
Business case with financial projections
Best for
Businesses expanding into new geographies
Companies launching new products or services
Organisations entering adjacent sectors
05 / 06
Organisation Assessment

Build the organisation your
strategy actually needs.

The most common reason strategies fail is not the strategy itself — it's that the organisation isn't structured to deliver it. I assess where the gaps are and help you close them before they become expensive problems.

In practice
For one of India's oldest print media groups whose rapidly expanded portfolio had outgrown its organisational capability, developed an integrated corporate strategy, redesigned the organisation structure with clear roles and reporting lines, and identified key systems changes to support profitable growth.
What this covers
Organisational capability and headcount assessment
Role clarity and structure review
Manpower planning
Skills gap analysis
Recommendations for restructuring, redeployment, or hiring
Best for
Businesses scaling quickly and feeling the strain
Organisations going through leadership change
Companies whose structure has outgrown their strategy
06 / 06
Change Management

Make change stick.

Strategy is only as good as its implementation. Most change programmes fail not because the plan is wrong but because people don't understand it, don't trust it, or don't know what's expected of them. I help organisations manage change in a way that brings people with it.

In practice
For a large US-based NGO implementing a new India country strategy — including the managed spin-off of several programmes — developed a comprehensive change plan covering process, IT infrastructure, organisation structure, and headcount changes across all departments.
What this covers
Change readiness assessment
Stakeholder mapping and engagement plan
Communication strategy
Training and capability building
Implementation governance, RACI, and progress tracking
Best for
Organisations implementing a new strategy
Businesses going through restructuring or programme spin-offs
Leadership teams managing resistance to change
How Engagements Work
Remote, hybrid, or fully onsite — your call.

Every engagement is structured around what works for your team, timeline, and budget. Based in New Delhi — working across India, UK, and the Middle East.

Remote / DIY
Self-Directed with Support
Frameworks, templates, and remote guidance. You build the strategy with my support.
Best for: Lean teams, early-stage businesses
Hybrid
Onsite + Remote Mix
Onsite for key sessions and workshops, remote for research and delivery phases.
Best for: Mid-size engagements, distributed teams
Fully Onsite
Embedded Consultant
Full-time onsite presence for the duration. Deep immersion, rapid alignment.
Best for: Complex transformations, high-stakes programmes
Not sure which service fits your situation?
Tell me what's going on and I'll tell you honestly whether and how I can help.
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