CASE 1 : BUSINESS PLANNING | INDIA
Business Plan — Automobile Ancillaries Manufacturer
A South India-based engine bearing manufacturer — part of one of India’s largest industrial groups — was facing pressure on multiple fronts: intensifying OEM competition, a shrinking aftermarket share, and declining margins.
The engagement started with a Voice of Customer exercise across both OEM and aftermarket segments, then developed a detailed market-product strategy covering product mix optimisation, pricing restructure, dealer network assessment, and a redesigned marketing and sales organisation. Financial projections modelled the recovery path.
Outcome
Comprehensive business plan with a clear strategy for rebuilding market share in both OEM and aftermarket segments, and a restructured commercial organisation to execute.
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