An international hotel chain planning to enter India with a major retail property development needed to understand the competitive retail landscape across India’s major metros and identify the optimal concept and configuration for its properties.

The study reviewed retail and property markets in four metros, identified high-performing concepts, tested them with consumers and retailers, sized catchment areas, estimated traffic and sales potentials, and modelled possible configurations. Financial returns were projected on market-driven pricing assumptions.

Outcome

Market-driven feasibility study that shaped the property concept and configuration — and led to several follow-on assignments across other major urban centres.

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