CASE 3 : STRATEGIC PLANNING + BUSINESS PLANNING | OMAN
Market Review & Project Configuration — Mixed-Use Development
An Omani development company specialising in tourism-related properties needed to define the optimal commercial concept for a new mixed-use development — balancing retail, commercial, residential, and hospitality components.
The engagement reviewed each potential usage category against the existing market, assessed consumer preferences, and evaluated competing developments. Findings were synthesised into clear recommendations on concept, land-use breakdown, and commercial terms.
Outcome
Market-driven project configuration recommendations giving the developer a clear, commercially grounded concept for the mixed-use development.
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