CASE 3 : BUSINESS PLANNING + MARKET ENTRY | OMAN
Feasibility — Home Mail Delivery System
As Muscat expanded rapidly, the Sultanate of Oman’s postal system — which only delivered to PO boxes — was becoming increasingly inaccessible. The Ministry of Communications needed to assess whether door-to-door mail delivery was operationally and financially viable.
The assignment covered demand estimation for residential and business mail, logistical system design based on a pilot study, and financial modelling. Risk factors were assessed and the level of government investment required was quantified.
Outcome
Comprehensive feasibility assessment giving the Ministry a clear picture of the operational requirements, financial model, and funding needed.
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