CASE 2 : BUSINESS PLANNING + MARKET ENTRY | INDIA + USA
Collaboration Assessment — India Post & USPS, India–USA Corridor
India Post saw an opportunity to collaborate with the United States Postal Service on courier, express, and parcel services between India and the USA. Before committing, the Department needed a rigorous market assessment and a clear picture of what an effective combined service would look like.
The engagement used trade flow data to map the CEP market, conducted customer interviews across B2B and B2C segments in multiple Indian cities, and designed a combined IP-USPS service offering. Capital investment requirements were estimated and a business case developed.
Outcome
Market assessment, service design, and business case enabling India Post to make a well-informed decision on the USPS collaboration proposal.
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