The Sultanate of Oman’s only provider of public bus services was government-owned and facing privatisation. Before proceeding, the Ministry of Communications needed to ensure the company was on a sound commercial basis with a credible plan for the future.

The engagement assessed operations from the ground up: routes, fleet composition, service quality gaps, and organisational weaknesses. A new business strategy was developed including route optimisation, fare restructuring, and fleet modernisation. Five-year financial projections were built including an assessment of the government subsidy required.

Outcome

Full business plan enabling an informed privatisation decision, with a clear commercial roadmap and quantified subsidy requirement.

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