Services brands are built very differently from physical products. Strong brands bring tremendous benefits to their owners – premium pricing, strong growth even during downturns, and they attract the best partners, talent, and customers. However, brands don’t exist on their own merits but develop, live and die as a result of consumer perceptions. A product […]
Building A Professional Services Brand Read More »
Skills are a key part of career success. As a long-time professional management consultant, I’ve had the pleasure of hiring and working with very intelligent people in India, Europe and the USA. Most of them had MBAs, some from prestigious brand-name schools, and others from so called ‘second-tier’ schools. And over a period of time
Skills MBA Graduates Need to Boost Their Careers Read More »
For entrepreneurs to Survive and Thrive in todays business landscape, they must be aware and take advantage of a number of new factors. 2024 presents a unique set of challenges for entrepreneurs worldwide. From the lingering effects of global economic downturns to increased scrutiny from investors, the path to success requires not just resilience but
Survive and Thrive – The New Entrepreneurial Spirit Read More »